The middle east has a strategic advantage over various other regions when it comes to starting of a business. Not only does it have a huge potential in the form of untapped markets in various fields, it also geographically connects the markets of the east and the west, making it the perfect place to enter any market of your choice and tap into an ocean of potential consumers.
UAE, in particular, is known all over the world for its friendly trade policies which facilitate all kinds of business practices.
With such a huge potential and an equivalent demand in the markets of UAE, various market entry consulting firms have crept up in the market which help the businessmen looking to enter into the markets of middle east in their planning and strategy formation.
These firms help the new companies identify the approach required specifically for the consumers in order to enter the market, notwithstanding the existing competition and any other barriers the particular field may have.
After such recognition of the correct market and region most suited for the company in accordance with their needs, the market entry service providers also facilitate the incorporation of the company according to the laws of UAE and such acclimatization of the company as may be required.
Following steps are taken by such consulting firms in order to ensure a smooth entry into the desired market by their consumers:
A. Identification of the most suitable market
Any new company looking to incorporate itself in the UAE has to be analysed on the basis of the experience of the businessmen and regional laws of the nation in order to recognise the best market for such firm to enter the market. After a foundation has been established in a particular geographic area, the company is free to expand itself further.
Such analysis is performed by such consulting firms, which saves the businessmen time and resources of their own which would have otherwise been invested in such analysis.
B. Business modelling
Once a suitable market has been recognised, there arises a requirement of modelling of the business in accordance with such market, which includes the formation of business strategies suitable for such target market. This requires an extensive market research and analysis. Such services are also performed by the experts in these marketing firms.
C. Relationship building
Entering any new market requires the support of local banks and other existing players to make such incorporation as smooth as possible. The consulting firms help in establishing such contacts for the company so as to help them function smoothly after their incorporation.
D. Incorporation services
The laws of UAE require an elaborate incorporation process, like any other market. Consultancy firms are not only familiar with these processes, they also have specific knowledge of how to make the process smoother.
Antar is such a consultancy boutique operating in the UAE which, among many other services, is a go to market strategy consulting firm for many new companies.
About Author: Amer Ali is a consultant who provides Market Entry Consulting services. With over ten years of experience, he is one of the experts in the field.
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